Project: Lens of Estelle

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Objective: To create a brand's voice from scratch through color, imagery, words, and visual content creation.

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About: Lens of Estelle was a project created by myself to start a brand from scratch and create an aesthetic scheme that would resonate with a target audience of 18-40 women who strive to derive classy inspiration into their lives. This project led to three major brand deals, a growth over 100K impressions a month on Instagram, and a 43% above engagement rate. It has been recognized by affluent Influencers such as Sophia Chang, Michelle Alexandria, and Ferne V and is growing exponentially each day.